I frequently find that there is a tendency for some businesses and brands to gravitate toward creating content that is relevant to them, and not necessarily their audience.
You can grow your likes, followers, or subscribers at warp-speed with social media promotions. Which is pretty awesome; particularly when you’re trying to justify your social media marketing spend to the bigwigs upstairs, or the time and resources you pump into social if you’re a small business or start-up.
What’s the problem then?
I botched a blog post that I published earlier in the week. There. I said it.
The good thing is that by making some mistakes on this post, it reminded me of a few rules I try to apply to all of the content I create, and maybe it can save you from making some of the same mistakes.