Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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From a social media standpoint, Microsoft has been lambasted for the direction they’ve taken the Xbox One, and many decisions they’ve made regarding the aforementioned policies.

What hurts most is that so many of these blunders could have been easily avoided.

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