Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

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It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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