Social reach does not necessarily equate to influence. Thinking holistically about the array of people that can have significant influence will strengthen your social media activity.

Read more…

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

Read more…

It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

Read more…

Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

Read more…

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

Read more…

The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

Read more…

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

Read more…

No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.

Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.

This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.

Read more…

Nobody cares that you have an account on Facebook, Twitter or YouTube.

If you’re solely broadcasting and republishing readily accessible information, nobody will care because there is no added value to ‘liking’ your Page, following your business, or subscribing to your social media channels.

Read more…

What business you are in, in the context of social media?

Without acknowledging exactly what business you’re in, it will be difficult, if not impossible, to identify a set of attainable goals and objectives for your social media marketing efforts.

Read more…

Facebook ads can be a useful tool to add to your marketing mix if used correctly.

Read more…