There are many barriers that keep marketers, advertisers, and business leaders from personalizing content; technology, resources, data, bandwidth, and more. The good news is that each of these barriers can easily be overcome.
Social reach does not necessarily equate to influence. Thinking holistically about the array of people that can have significant influence will strengthen your social media activity.
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .
Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.