It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

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Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

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Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

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It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go.

Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach.

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Needless to say, there is a glut of new content created each and every day. Even the most imaginative businesses, brands, agencies, and other professional content creators can have a difficult time finding ways to make their content stand out from the rest.

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