Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

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I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.

The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.

The silver bullet for acquiring Facebook fans is…

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There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.

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