For some businesses on social media, being proactively social can be fraught with organizational challenges.

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Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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Even if you are producing amazing content, there are reasons for why comments, re-tweets, replies, +1’s, ‘likes’, and pins can wane. To overcome this, there are many strategies and tactics that community managers can employ to incent and encourage social behaviour.

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