Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.

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Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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If you know where to look and who to talk to, there is a great deal of inspiration to be found for content creation, and it’s probably sitting right in front of you.

Here are 5 places to find inspiration for content ideas to keep things fresh and valuable for your targeted audience.

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Success isn’t about the thousands of people that read your blog but never take action. Success is about the one person who reads your blog and makes a purchase.

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Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

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5 ideas for how to drive your social media community to your retail locations or brick and mortar business.

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