Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Through social listening, reading reviews and comments, and paying attention to competitive communities you can learn what you’re doing well, what needs improving, and gain a stronger understanding of what you can do to enhance the performance of your business.

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For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

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For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results.

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No matter how you view the receipt of negative comments, don’t panic when you see them inevitably appear.

There are actually a number of reasons why the receipt of negative reviews can be very positive.

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