Choosing a prize, or creating a prizing structure for your promotions should be carefully thought through so that it builds on your brand’s core value proposition, is attractive to your targeted audience, and rewards existing consumers in a way that is of contextual relevance.

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Unfortunately, for all of the awesome Twitter tips that are shared, there are a number of recurring tips that I feel are ill advised.

Following are 5 common Twitter tips that your business should ignore.

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I frequently find that there is a tendency for some businesses and brands to gravitate toward creating content that is relevant to them, and not necessarily their audience.

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