Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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