Regardless of how frequently you need to publish new content, it is absolutely necessary that you do so with dependability, and that the content you publish is strategically relevant to your business. Creating a publication calendar can assist with both of these things.
I botched a blog post that I published earlier in the week. There. I said it.
The good thing is that by making some mistakes on this post, it reminded me of a few rules I try to apply to all of the content I create, and maybe it can save you from making some of the same mistakes.