Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.

So, what to do?

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34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people’s desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.

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