Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

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No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.

Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.

This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.

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The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner. Process by its nature takes time, and virtually strips organizations of being able to act in real-time.

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