Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

Read more…

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

Read more…

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

Read more…