Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

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A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

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For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Through social listening, reading reviews and comments, and paying attention to competitive communities you can learn what you’re doing well, what needs improving, and gain a stronger understanding of what you can do to enhance the performance of your business.

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One of the most exciting things to me about social media marketing is the number of times I get to say, ‘sure, let’s try it’.

Unlike traditional media, ‘trying something’ on social media often doesn’t require a commitment of tens or hundreds of thousands of dollars.

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Facebook ads can be a useful tool to add to your marketing mix if used correctly.

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