What is good content? Understanding and agreeing to the universal characteristics of ‘good content’ is critical for anyone involved in the planning, creation, and measurement of content.

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Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.

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The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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