Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.

Read more…

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

Read more…

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.

An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.

Read more…

Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

Read more…