Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page.

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