The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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The value for any business or brand of attracting only the most relevant followers and fans on social media – be it Facebook, Twitter, Pinterest, Google+, YouTube, or any other platform – is easy to understand.

So, what’s this article all about then? Why would you ever want to attract irrelevant fans and followers on your social media properties?

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