There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

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The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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There are actions you can take to support your content, amplify its success, enhance your returns from having made a meaningful contribution, and maybe even increase your chances of having subsequent guest contributions published.

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Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

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Whether you’ve spent a couple of hours, or a couple of days working on your latest post, you’ll want to ensure you get as much as you can out of it.

Following is a post-publication action plan that you may want to consider the next time you publish a new blog post.

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The people around us influence our behaviour, and the same holds true on social media.

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Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.

So, what to do?

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There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.

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Planning and investing in social media and traditional media shouldn’t be mutually exclusive. In fact, there can be huge benefits to planning the two in tandem.

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