Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.
Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.
“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook
If you know where to look and who to talk to, there is a great deal of inspiration to be found for content creation, and it’s probably sitting right in front of you.
Here are 5 places to find inspiration for content ideas to keep things fresh and valuable for your targeted audience.
Listen up agency friends!
I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.
It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.
Your blog should be feeding your social media content pipeline, including Pinterest.
I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it’s certainly not impossible.
As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.
Consider re-thinking best practices for how many tweets to publish each day.
How many articles have you read about how to write the best blog titles for SEO?
Lots? Yeah, me too.
Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?
There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.
But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.
Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.
Before providing recommendations about creating versus curating your business’ content, I think it’s worth exploring the pros and cons of each.
Needless to say, there is a glut of new content created each and every day. Even the most imaginative businesses, brands, agencies, and other professional content creators can have a difficult time finding ways to make their content stand out from the rest.
Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.
Following are 3 tips for managing your multilingual Facebook Page and creating awesome multilingual content.
I botched a blog post that I published earlier in the week. There. I said it.
The good thing is that by making some mistakes on this post, it reminded me of a few rules I try to apply to all of the content I create, and maybe it can save you from making some of the same mistakes.
Vine levels the video creation playing field and is very accessible, but how can you use this platform and its 6-second videos to add value to your consumers?
10 steps to get you started producing killer video content for your SMB.
It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.
For most organizations, the best way to create compelling content has nothing to do with computers, the internet or social media. In fact, most of what makes for amazing social media marketing has nothing to do with social media at all.
The goal for any organization involved in content, digital or social marketing should be to create a culture of content creation by which everyone is responsible for contributing strategically relevant, compelling, and meaningful content.
This is the second installment of 3 Links (the first installment of 3 Links can be seen here). Day to day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.