Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;
They forget to be social.
Regardless of how frequently you need to publish new content, it is absolutely necessary that you do so with dependability, and that the content you publish is strategically relevant to your business. Creating a publication calendar can assist with both of these things.
You can grow your likes, followers, or subscribers at warp-speed with social media promotions. Which is pretty awesome; particularly when you’re trying to justify your social media marketing spend to the bigwigs upstairs, or the time and resources you pump into social if you’re a small business or start-up.
What’s the problem then?
There’s great commonality between likeable people and social media. And believe it or not, many of these commonalities can be applied to your business.