With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

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Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

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It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

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Over the years, Apple has proven to be an organization that knows how to tell relevant and compelling stories that have captured the imagination of legions of loyal fans. When it comes to social media marketing, content marketing, advertising and communications, storytelling is a critically important skill for the same reasons it has served Apple so well, and more.

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