Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

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For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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