With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

Read more…

Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.

Read more…

There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

Read more…

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

Read more…

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

Read more…