Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

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Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.

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There are important considerations to take into account when identifying the social media networks that are right for your business.

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Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.

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Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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