YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.
If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.
With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.
Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t
So, this is all well and good, but what can be learned from this phenomenon and applied to your business?
It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.
There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.