Pinning a post on your Facebook Page keeps an update at the top of your Timeline for 7 days which keeps it visible to your community, encourages engagement, and allows you to increase impressions for the pinned content amongst other benefits.

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To many, the thought of maintaining a blog for business can be daunting. Contributing to a blog, keeping a regular posting schedule, ensuring content is relevant and topical, and figuring out how a blog can fit into your social media marketing strategy are just a few of the many perceived barriers.

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Even if you are producing amazing content, there are reasons for why comments, re-tweets, replies, +1’s, ‘likes’, and pins can wane. To overcome this, there are many strategies and tactics that community managers can employ to incent and encourage social behaviour.

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7 thought-starters for how to generate more photo content to share with your social communities.

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5 ideas for how to drive your social media community to your retail locations or brick and mortar business.

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