There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.

It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.

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Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.

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Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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The people around us influence our behaviour, and the same holds true on social media.

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Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.

So, what to do?

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Conducting consumer research via social media affords many benefits versus traditional methods such as recruiting for in-person focus groups. It can be significantly less expensive, you can question your audience at a moment’s notice, you are more likely to get genuine responses, you’ll avoid having a single overbearing participant sway the opinion of a larger group, and it’s more flexible and adaptable.

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For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

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There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

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