In this post we discuss why the vast majority of businesses should not be concerned with the latest round of Facebook News Feed changes.

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Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.

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The close proximity of this 3 Links post to the last works out quite well because I’ve read some really great content in the last week or so that is certainly deserving of your attention.

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Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.

It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.

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3 Links is pretty simple; I collect a series of three blog posts on social media, digital or content marketing that I feel may be worthy of your attention. Simple as that.

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Here are 15 things you can do – some productive, some not so much – while Facebook is experiencing technical issues.

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Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.

For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.

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Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

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Four ideas for how to run promotions on your business or brand Facebook Timeline.

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Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Facebook recently introduced photo commenting functionality on business and brand Pages.

So, how can you use this feature on your Page?

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I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.

The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.

The silver bullet for acquiring Facebook fans is…

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For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.

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Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page.

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There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

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Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.

Following are 3 tips for managing your multilingual Facebook Page and creating awesome multilingual content.

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When I logged into Facebook I was met with a notification above my News Feed for a Graph Search tutorial, and that it was available to be used. Let me tell you, I feel like a kid on Wednesday!

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What will Graph Search mean for businesses and brands on the world’s largest social network?

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After much experimentation with Facebook ads, what I’ve consistently found is that with nurturing – monitoring and optimization – it is fairly easy to create ads that outperform Facebook’s recommended bid rates for CPC ads.

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There are a number of reasons why someone might unlike your brand on Facebook, but most of them are avoidable.

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30 creative thought-starters for pin-worthy Facebook updates.

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Pinning a post on your Facebook Page keeps an update at the top of your Timeline for 7 days which keeps it visible to your community, encourages engagement, and allows you to increase impressions for the pinned content amongst other benefits.

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Facebook ads can be a useful tool to add to your marketing mix if used correctly.

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After doing a quick audit of Facebook Pages for some of the local businesses in my neighbourhood, I was surprised to discover how few of these pages had a cover photo.

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