Thanks for checking out Last Week on Social, the blog series dedicated to providing a simple way to stay on top of the latest news and announcements from each of the major social media networks.

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and others that may impact the way you use social media networks for your business.

For the period of January 30 – February 5, here’s a breakdown of news from last week on social: 


News Feed Algorithm Update

Facebook’s latest update to the News Feed Algorithm will more strongly deprioritize Page content it deems to be spam or that attempts to game the feed by asking for likes, comments or shares.

Also, News Feed will now take into account engagement and discussion around topics in real time to prioritize content that might be temporarily more important, or relevant at a particular moment. 


Search Ads

Search Ads are being tested with select partners with an aim of enabling advertisers to promote visual ads as consumers search for relevant products.


Instagram, LinkedIn, Twitter, and YouTube had quiet news weeks with no announcements worth reporting.

As always, if we’ve missed something, please feel free to bring it to our attention in the comments.

If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial

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