Thanks for checking out Last Week on Social, the blog series dedicated to providing a simple way to stay on top of the latest news and announcements from each of the major social media networks.

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and others that may impact the way you use social media networks for your business.

For the period of November 7 – 13, here’s a breakdown of news from last week on social:


New Features for Stories

New features have been added to Instagram Stories: Boomerang, Mentions, and Links.

Boomerangs can now be created from within Instagram.

Users can now mention the people they are with in Stories.

Verified accounts can now add ‘See More’ links to Stories. This feature is currently being tested, and may see broader rollout in the future. 

Ads Get Vertical

Advertisers can now create photo and video ads in a vertical 4:5 format. 


Marketing Developer Partners Program is Renamed and Expanded

Pinterest has renamed its Marketing Developer Partner program to, Marketing Partners. Also, additional partners have been added to each core specialty, including advertising, content marketing, audiences, and measurement. 

New Features to Track and Share Experiences

Features have been added to help people that use Pinterest to find new ideas to try. Users can now check off tried Pins, and reference tried Pins from a ‘Tried’ section of their profile, and publishers can see more detailed feedback on Pins.



YouTube now supports HDR video: users can watch in HDR on HDR supported devices, and creators can upload HDR video.


Facebook, LinkedIn, and Twitter had quiet news weeks with no announcements worth reporting.

As always, if we’ve missed something, please feel free to bring it to our attention in the comments.

If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial

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Been out of the loop for a while? Check out last week’s updates here.

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  1. […] Been out of the loop for a while? Check out last week’s updates here. […]



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Instagram, Pinterest, Social Media, Social Media Marketing, YouTube


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