Thanks for checking out Last Week on Social, the blog series dedicated to providing a simple way to stay on top of the latest news and announcements from each of the major social media networks.

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and others that may impact the way you use social media networks for your business.

For the period of October 31 – November 6, here’s a breakdown of news from last week on social: 


Shopping on Instagram 

Instagram is currently testing functionality that will enable people to not only discover, but also research potential products they may want to purchase. Within enabled posts, users will have a prompt to, ‘tap to view’, which will open a detailed view of the product they are interested in. From the detailed view, people can tap a, ‘Shop Now’, link that will load the product website where even more information can be provided, or a purchase can be made. 


New Customer Service Features: Welcome Messages + Quick Replies 

Welcome messages let businesses that offer customer support via Twitter set expectations for support-related conversations via DMs, prior to an initial message being sent.

Quick replies enable businesses to provide people with a list of options for common support topics, or prompts for specific information to be shared. 


New Tools for Comments

Pinned comments enable content creators to highlight specific comments by pinning them to the top of their feed.

Creator hearts give content creators a simple way to acknowledge meaningful comments.

Creator usernames will now appear with a ‘pop of colour’ around them to distinguish them from the community’s comments.


Facebook, LinkedIn, and Pinterest had quiet news weeks with no announcements worth reporting.

As always, if we’ve missed something, please feel free to bring it to our attention in the comments.

If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial

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Been out of the loop for a while? Check out last week’s updates here.

Join the conversation! 1 Comment

  1. […] Been out of the loop for a while? Check out last week’s updates here. […]



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Instagram, Social Business, Social Media, Social Media Marketing, Twitter, YouTube


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