The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand’s promise, and attract new people to your brand.
To maximize the ROI of running a promotion, however, you’re going to want to promote your activity to boost awareness and attract a maximum number of relevant participants.
What are some methods that can be employed to promote your promotion?
Here are a few ideas that probably won’t break the bank:
Social Media Pre-Promotion
If you’re running a promotion on social media, it’s pretty obvious that you should be promoting it there. When creating content calendars during the time period that your social media promotion is running, be sure to create ample pre-promotion content to build excitement and anticipation amongst your existing community, and encourage organic sharing to broaden your promotion’s exposure.
Social Media Ads
In my experience, social media ads are a major component to the secret sauce for fan acquisition. Pair them with an enticing social media promotion and hold on tight.
Depending on what business you’re in, there may be opportunity to distribute and post promotional signage in retail locations where your product is sold. Also consider creating a sticker, tag, or other similar piece of communication that can be directly affixed to your product. This will create awareness of your promotion amongst each and every one of your consumers during the promotional window.
If you have an email database of current or prospective consumers, create and distribute compelling emails to drive traffic to your promotion. Use your judgment to ensure people in your database don’t feel like you’re spamming them, but consider sending a pre-promotion email, and if your promotion is running for some time, another email or two during the promotional window to encourage repeat participation.
Encourage influencers in your community and category to spread word of your social media promotion. Depending on their stature, it might be worthwhile providing them with an incentive to spread word amongst their social graphs. If they have a high profile on social media or in the blogosphere a great incentive might be to provide them with a pre-packaged mini promotion, similar to yours, that they can run with their communities in return for the exposure they provide.
Related Online Communities
As you know, people are talking about your business, brand, category and competition in a number of places around the web. You’ve probably already identified related online communities to the business you’re in, so think about how a post would be accepted to inform members of those communities about your promotion. Chances are good that because of the high correlation between your business and the community that people there will be appreciative of the heads-up.
How do you promote your social media promotions?
What has been an effective method of promotion?
It would be great to hear your ideas in the comments, or on Twitter @RGBSocial