Spring has sprung – at least it has here in Toronto – and there’s no better time to do a little spring-cleaning of your business or brand’s social media presence.
Take a few minutes out of your busy day to make sure that your social media presence is doing your business justice and ensure that no consumers stumble across anything that is out-of-date, embarrassing, or will leave them with a negative impression of your business.
Here are a few things you can do quickly to ensure that your social media presence is giving your audience and consumers an amazing first impression of your business or brand:
Delete profiles on social media properties that are inactive
Social media is an ever-changing landscape. It seems that there is a ‘new Facebook’ being introduced on a quarterly basis, and other smaller networks being launched almost every month. If you’re like me, you’re quick to register profiles to check out these new platforms to see what they’re all about. Also, sometimes it’s decided that the utilization of a certain profile is no longer strategically meaningful to your business, so you stop updating on that network.
The problem here is that these profiles frequently will outlive our interest in maintaining them. Take a few minutes to delete any profiles you’ve set up as your business or brand that are not actively being updated, and that you’re not actively engaging your audience on. The benefits of doing this are twofold: first, you’ll be able to forget about these profiles and focus your attention on the social media properties that are yielding the best results, and second, you’ll eliminate the chances of new consumers having a negative first experience with your brand by landing on one of these dead profiles.
When is the last time you updated the profile or ‘about’ page on your social media properties or web site? It’s probably been a while, right? Take a few minutes to review your profiles on each social media property to ensure they are giving consumers an up-to-date view on what your business is all about, what you do, and what value you’re offering your audience for sticking around to engage with your business or brand.
Also, when’s the last time you updated all of the visual assets on your social media properties? While there certainly is value in featuring a consistent profile picture to maintain instant recognition of your business or brand when it appears in news feeds or timelines, updating your header or cover images is a great way to give your profiles a fresh look, more accurately reflect your offerings, and give your consumers a more up-to-date sense of what your business stands for.
It’s probably worth doing a double-check on all of your cross-promotional links to ensure none have broken for any reason, and also to ensure that you you’re not linking to any of your newly unregistered or inactive social media accounts. Who knows why, but for some reason, every now and then I’ll find one of my own links has broken and needs to be re-linked. Maybe you’ve had a similar experience, maybe you haven’t, but it’s worth checking out.
Transition to new social media page/channel layouts
On an ongoing basis, social media networks are updating the layouts of their pages. We saw this last year with LinkedIn, Facebook, Twitter and more. There have been several other high-profile updates made this year, so if you haven’t transitioned to the new page layouts, now might be the time.
Earlier this year, Google+ gave users the option of featuring a massive header image. Check out Tiffany Tcheng’s article for details and sources of inspiration here.
Also, YouTube is currently transitioning to a new channel layout with unified header image area that scales automatically for different devices – PC, tablet, mobile and television. Check out YouTube’s Channel Art Guidelines here.
Do you have any additional social media spring-cleaning tips to share?
How do you ensure your social media profiles and presence stay up-to-date on an ongoing basis?
It would be great to chat with you more about this in the comments, or on Twitter @RGBSocial