This is the third installment of 3 Links (#1 here and #2 here). Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well:
I know you know this, but in this post on the Social Bakers blog reveals the findings of a recent study conducted on types of content to maximize your reach. I’ll not spoil it for you, but the results aren’t what you might expect.
In this post, Corey Eridon details the qualities by which you can determine if your marketing content will be truly valuable. Qualities discussed include addressing your targets’ needs and questions, alignment with existing understating of the subject matter, accounting for the reader’s stage in the sales cycle, clear and accessible tone, and more. There are many great points and tips here, and it’s well worth the read.
Undoubtedly, Google+ is an under utilized social media platform for most businesses and brands. Rebekah Radice outlines the various pros and cons of using the platform for business. With the ability to influence search rankings, killer features like hangouts, and it’s easy to use features to segment your audience, it’s a wonder why more businesses haven’t put more effort to taking advantage of all that this platform has to offer.
Take a read, let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Please feel free to do so in the comments, or on Twitter @RGBSocial