In this post, Pam Dyer digs into research released by the Pivot Conference that illustrate the gap that exists between social media marketers and social consumers. Topics explored include what social consumers want from brands’ social media marketing efforts, mobile social media app usage behaviour, and what deal and coupon sites are being frequented.
Neal Schaffer interviews digital marketer turned community manager Tanya McTavish, who shares 6 valuable community management tips including being part of the sales team, maintaining a human feel to your interactions, connecting and learning from influencers, playing a key role in customer service, taking ownership of your brand, and the value of numbers.
Marya Jan details 10 habits that highly successful bloggers exhibit. Habits include being voracious readers, being true experts, developing genuine relationships with other bloggers, delivering insanely useful content, and caring deeply for their community, to list a few.
Take a read, let me know what you think, and let these great bloggers know what you think.
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