Pinning a post on your Facebook Page keeps an update at the top of your Timeline for 7 days which keeps it visible to your community, encourages engagement, and allows you to increase impressions for the pinned content amongst other benefits. In my experience, there are 3 main types of posts that work particularly well as a Pinned Post; 1) Time-sensitive posts, 2) High-engagement posts, and 3) Timeless posts.
Some posts are only relevant for a given period of time such as the date of an event or the duration of a promotional period.
There are certain posts that you might be able to predict are going to drive high levels of engagement such as a culturally relevant video or incredible photo. Alternatively, there may be some posts that drive engagement beyond what you expected and by pinning the post, you can make it visible to an even greater number of people, driving further engagement.
Whether it’s a FAQ or company or brand information, there is some content that won’t grow old and will continue to be highly relevant to community members now, and in the future.
HOW DO YOU PIN A POST IN FACEBOOK?
Step 1: Create an update as you typically would.
Step 2: Post your update.
Step 3: Click the ‘Edit or Remove’ button in the top right corner of your post and click ‘Pin to Top’.
Later this week I’ll provide a few creative thought-starters for Facebook updates that are ‘pin-worthy’.