There are many barriers that keep marketers, advertisers, and business leaders from personalizing content; technology, resources, data, bandwidth, and more. The good news is that each of these barriers can easily be overcome.

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We aim to provide clarity about what in fact a strategy is, its purpose, and the role it plays in helping organizations to achieve meaningful results.

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What live streaming and content lessons can non-outer-space-faring-rocket ship-building organizations learn from the SpaceX Falcon Heavy launch and Tesla Roadster collaboration?

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In this post we discuss why the vast majority of businesses should not be concerned with the latest round of Facebook News Feed changes.

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What is good content? Understanding and agreeing to the universal characteristics of ‘good content’ is critical for anyone involved in the planning, creation, and measurement of content.

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Many common Telco + ISP social media crisis management issues can be more effectively handled.

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Social reach does not necessarily equate to influence. Thinking holistically about the array of people that can have significant influence will strengthen your social media activity.

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YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?

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Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

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Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.

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There are important considerations to take into account when identifying the social media networks that are right for your business.

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Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.

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Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.

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Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

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For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable.

There are, however, some powerhouse brands that are thriving on the platform.

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It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

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Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

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Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.

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Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

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There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.

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There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

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Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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Use of Pocket has been beneficial for me both personally and professionally, and if you’re looking for a solution to help you to navigate and organize content more efficiently, I implore you to check it out.

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There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.

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Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

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Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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